I and Love and You Dog Food Review (2026): Is It Worth It?
Quick Verdict: 8.0/10 — Clean grain-free kibble with playful branding—solid mid-premium nutrition from a Colorado independent brand.
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Company Overview
Founded: 2009 | Parent Company: I and Love and You (private) | Price Range: ~$60–$72 per 23 lb bag
I and Love and You is an independent pet food brand founded in 2009, based in Boulder, Colorado. Named after a beloved phrase, the brand emphasizes whole food ingredients, no-junk formulas, and grain-free or ancient grain options. Available at Petco, Whole Foods, and some grocery chains. The brand has a strong social mission and gives back to animal rescue organizations.
Product Lineup
| Product | Size | Price (approx.) |
|---|---|---|
| Nude Food Chicken | 23 lb | ~$65 |
| Boo Boo Stew Beef | 23 lb | ~$68 |
| Grain-Free Salmon | 20 lb | ~$70 |
| Puppy Chicken | 11.4 lb | ~$38 |
| Wet (BFF) Canned | 13 oz | ~$3.50 |
Ingredient Analysis
Primary Ingredients (Nude Food Chicken): Deboned chicken, chicken meal, chickpeas, tapioca, whole peas, chicken fat, flaxseed, sunflower oil, dried spinach, dried carrots.
Deboned chicken leads. Chicken meal concentrates protein. Chickpeas and peas as carb/protein sources. Flaxseed for omega-3s. Vegetables for antioxidants. No grains, corn, wheat, soy, or artificial additives.
Nutritional Profile
| Nutrient | Amount |
|---|---|
| Crude Protein (min) | 28% |
| Crude Fat (min) | 14% |
| Crude Fiber (max) | 5% |
| Moisture (max) | 10% |
| Calories (kcal/cup) | ~355 |
Pros
- Clean grain-free ingredients with deboned chicken first
- No corn, wheat, soy, or artificial additives
- Independent Colorado brand
- Available at Whole Foods and Petco
Cons
- Lower protein than competing premium grain-free brands
- Pea-heavy carb base (DCM advisory)
- More expensive than comparable brands per pound
Best For
Health-conscious owners who shop at Whole Foods or want a clean grain-free brand from an independent company. Good for healthy adult dogs without specific performance needs.
Alternatives
- [Blue Buffalo vs Wellness](/compare/blue-buffalo-vs-wellness)
- [Nulo Review](/reviews/review-nulo)
FAQ
Is I and Love and You a good brand?
Yes—a solid independent natural brand with clean ingredients. Not as nutrient-dense as Orijen or Instinct but much cleaner than grocery-tier brands.
Has I and Love and You been recalled?
No recalls on record.
Is it available at Whole Foods?
Yes—I and Love and You is one of the few pet food brands in Whole Foods markets.
Is it grain-free?
Most formulas are grain-free. Their ancient grain line includes oats and quinoa.
Who founded I and Love and You?
Andy Stern founded the brand in Boulder, Colorado in 2009.
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